2017

The start of the team

Garth joined Wave Uniforms, bringing with him a strong background in the yachting industry and a deep understanding of the unique needs of its professionals. His arrival marked an important moment in the company’s evolution, as his expertise in both yachting and customer service allowed him to seamlessly step into the role of Sales Manager. In this position, Garth quickly became instrumental in expanding Wave Uniforms' client base and refining the company's approach to serving its customers. His ability to connect with clients, combined with his in-depth knowledge of yachting life, enabled Wave Uniforms to deliver uniforms that were not only functional but also perfectly suited to the industry’s high standards.

Later that year, Garth became a partner at Wave Uniforms, cementing his role as a key figure in the company’s growth. His vision and commitment have been vital in driving the brand forward, ensuring it remains a trusted name in the yachting world. Garth’s leadership continues to inspire innovation and customer-focused strategies, positioning Wave Uniforms as a leading provider of high-quality, tailored yachting apparel.

2018

Showroom

Wave Uniforms took a significant step forward by opening a dedicated showroom on Avda Joan Miró, available exclusively by appointment. This move not only marked an important milestone for the company but also enhanced the overall customer experience. By offering clients the opportunity to visit the showroom in person, Wave Uniforms created a space where they could engage with the products on a deeper level—seeing, feeling, and trying on the high-quality uniforms firsthand. This tactile experience allowed clients to appreciate the craftsmanship, fit, and materials in a way that digital interactions couldn't replicate.

The showroom also provided a more intimate and personalized service, allowing clients to consult with experts, receive tailored recommendations, and find the perfect uniform for their needs. This strategic decision helped strengthen client relationships, reinforce the brand’s reputation for quality, and position Wave Uniforms as a leader in the yachting apparel industry.

2019

process optimization

During the process optimization phase, Ashley Phillips was introduced to the company and played a pivotal role in modernizing its operations. He implemented an advanced stock management process system, which not only improved the efficiency of inventory control but also reduced overhead costs and minimized stock discrepancies. This system allowed the company to better anticipate demand, optimize order fulfillment, and ensure timely restocking, creating a more seamless flow across the supply chain.

Additionally, Ashley developed a sophisticated, user-friendly webpage that gave clients a clearer and more engaging view of the company’s product range. The website enabled customers to browse the extensive catalog, check stock availability, and interact with the brand, thus enhancing the overall client experience. This digital presence was crucial in establishing a stronger market footprint, making the company more accessible and transparent.

2021

Re-brand

The company made a strategic decision to embark on a full rebrand, recognizing that its previous visual identity no longer aligned with its evolving goals and image. As part of this initiative, the company unveiled a sleek and modern logo to replace the old one, which had become somewhat outdated over the years. The previous design, while functional, lacked the fresh, contemporary appeal that was needed to reflect the company’s innovative direction and commitment to staying ahead of industry trends.

The rebrand extended beyond just the logo, as the company adopted updated branding across all touchpoints, including its website, marketing materials, and communications. This new visual identity gave the company a cohesive, polished, and cutting-edge appearance, helping to better engage both existing clients and new audiences. It reinforced the company’s positioning as a modern, innovative leader in the market and helped attract a broader customer base by showcasing a revitalized and forward-focused image. Overall, the rebrand provided the company with a fresh, contemporary look that strengthened its market presence and aligned with its long-term growth strategy.

2022

santa catalina

The company made a significant move by relocating its showroom to a public-facing shop in Santa Catalina, a bustling area near the largest ports on the island. This strategic location provided greater visibility and accessibility to its target market, including yacht crews and owners from the nearby marinas. The relocation marked a turning point for Wave Uniforms, as the company experienced rapid growth following the move.

With increased foot traffic and stronger ties to the yachting community, Wave Uniforms quickly became a go-to destination for premium yacht attire. The shop’s open-door policy allowed clients to visit without appointments, leading to a surge in demand. This growth was fueled by a dedicated and solid team that worked together to support the company’s expanding operations.

As a result, Wave Uniforms rocketed into the sky, establishing itself as one of the largest and most respected yachting uniform companies in the world. The new showroom not only boosted sales but also reinforced the company's reputation for delivering high-quality, customized uniforms, propelling it to international success.

2023

Strategic Investment

Wave Uniforms took a bold and strategic step by purchasing the premises of its showroom, marking a new era of growth and stability for the company. This decision was made with a clear vision for the future, ensuring that Wave Uniforms had a permanent base of operations that couldn’t be disrupted by external factors, such as changes in leasing terms or rising rental costs. By securing ownership of the space, the company gained long-term security and control over its environment, providing a solid foundation for continued expansion and success.

The move was driven by a desire for better future planning, ensuring that no one could take the business out of its established location. This allowed Wave Uniforms to focus on what truly matters: delivering high-quality, tailored yachting uniforms and providing exceptional customer service. Owning the premises also offered more opportunities for customizing and optimizing the showroom to better showcase the brand’s products.

2024

10 Year Anniversary

Celebrating its 10-year anniversary, the company has reached a major milestone, marking a decade of continuous growth and success. Since its inception, the business has never stopped evolving, consistently innovating to meet the demands of its clients. Today, Wave Uniforms stocks over 30,000 items, offering an extensive range of premium yacht uniforms to a global market. This growth reflects the company’s dedication to quality, service, and efficiency, positioning it as a leader in the yachting industry.

As the company plans its next big steps, it is focused on further expanding its operations and enhancing its customization services. New and more efficient customization processes are being introduced, aimed at reducing turnaround times and making personalized uniforms available faster than ever before. These advancements in production efficiency will allow the company to meet increasing demand while maintaining the high standards clients expect.

With these improvements, along with its strategic vision for the future, Wave Uniforms is well on its way to achieving even greater success in the coming years, continuing to lead the industry with innovation, quality, and exceptional customer service.